The “Garment Merchandising” is known to the persons who specially
involved in garments trade. The term merchandising comes from the word
merchandise. As a noun merchandise means products that are bought and sold. If
we use as a verb, merchandise means to sell and buy products. In garments
sector, the word merchandising means the activity of promoting the sale of the
goods.
Merchandising term can be defined, a person who sells and
buys the goods for specifically export purpose. In garments industries,
garments merchandising means taking the purchase from buyers, purchase raw
materials from vendors like fabrics & trims, producing from factories,
maintaining required quality levels, always in touch with buyers with all
update, follow up the production process until shipment and finally export the
garments within time schedule. In a short way, we say that garments
merchandising means the technique which is applied for selling and buying
garment related products of a company in the best possible way.
From the above small explanation, we can say that a person
involved in garments merchandising needs a wide range of knowledge and skills
to execute his job successfully without any problem. When an export order
placed to a merchandiser, he has to schedule the following main function to
execute the export order perfectly on time as per garments shipment date.
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Yarn consumption calculation
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Fabric consumption calculation
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Accessories consumption calculation (e.g. thread,
label, button, interlining, zipper, elastic, hang tag, poly bag, carton etc.)
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Sourcing of yarns & place the work order
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Sourcing of fabrics & place the work order
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Sourcing of accessories and place the work order
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Possible date of arrival of fabric &
accessories in the garments factory.
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Costing sheet making with LC analysis
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Garments production planning
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Pre-shipment inspection schedule
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Shipping documents
Above all function is important, but the preparation of
fabric and accessories are most important as because there are many technical
parameters involved in specification in this area. Most of the time, fabric arrangement
create some difficulties. To set on a fabric we should clearly specify the
technical specification of the fabric during place a fabric supply order.
Actually a garments merchandiser is responsible for almost everything
form order taking to shipment and finally payment realization. Short way to say
that merchandising means to arrange all the required raw materials and make the
goods ready to sell them to customers. Merchandiser handle almost 40 to 45
style at a time and chasing buyer for comments or approval, pushing supplier
for raw materials or trims, chasing production team to maintain garments
delivery schedule and finally chasing commercial department for shipping
documentations.
